Dastaan is joining Le Meryeme Mall – The Villa in Wadi Al Safa 5, Dubai. The men’s grooming brand – known as Barbers & Beyond – brings its barbering and its own range of hair, beard, skincare and fragrance products to The Villa community.
What is Dastaan?
Dastaan is a men’s grooming brand operating under the name Barbers & Beyond, with its existing UAE home at Dubai Mall’s Zabeel expansion. Le Meryeme Mall – The Villa marks its move into community retail.
Unlike most barbershops, Dastaan develops and sells its own product line rather than stocking third-party brands. The range is manufactured using natural, cruelty-free ingredients sourced from Brazil, France, Spain, the United States and Australia, with its Eaux de Parfum produced at a French parfumerie.
What products does Dastaan make?
- Hair care – Fortifying Shampoo, Hair Rejuvenation Spray, Grooming Spray
- Hair styling – Pomade Hair Paste, Matte Cream Hair Paste, Hair Clay Paste, Finishing Paste, Volume Powder
- Beard care – Beard Wash, Beard Softener, Golden Hemp Beard Oil in Sandalwood and Fresh Haze
- Facial care – Face Wash, Face Scrub, Moisturiser
- Fragrance – Eau de Parfum in Black, Platinum, Bare and Beyond
Where is Dastaan at Le Meryeme Mall?
Dastaan is located within Le Meryeme Mall – The Villa, in Wadi Al Safa 5, Dubai, inside The Villa community in DubaiLand.
The destination is a short drive from Falconcity of Wonders, Arabian Ranches 3, Dubai Silicon Oasis and Academic City, with free on-site parking. See Plan Your Visit for directions.
When does Dastaan open at Le Meryeme Mall – The Villa?
Dastaan opens with Le Meryeme Mall – The Villa. It is among the brands confirmed for the destination in Wadi Al Safa 5, Dubai. Opening details will be announced through Le Meryeme’s official channels and on Instagram.
Men’s grooming in The Villa
Grooming is one of the most routine reasons anyone leaves their neighbourhood – and one of the least convenient to travel for. A cut is a recurring appointment, not an occasional trip.
Having Dastaan inside the community turns a scheduled drive into a walk-in. It also completes a category the destination would otherwise be missing: Tips & Toes covers salon and spa, and Dastaan covers men’s barbering and grooming.
A brand moving from Dubai Mall to the community
Dastaan’s existing UAE location sits in Dubai Mall’s Zabeel expansion – one of the most competitive retail addresses in the country. A brand that has proven itself there choosing a community destination says something about where retail in Dubai is heading.
It also sets a standard for the tenant mix at Le Meryeme Mall – The Villa: community convenience without dropping the quality expected in a destination mall.
What else is at Le Meryeme Mall – The Villa?
- Tips & Toes – salon, spa, hammam and grooming
- MyPT – gym, personal training, pool and recovery
- Medicina Pharmacy – prescriptions, vitamins and everyday health essentials
- Katrina Sweets & Confectionery – bakery, cakes and coffee
- Mumuso – beauty, homeware and everyday lifestyle products
- NovaSkin – laser and dental clinic
- Carnival – family entertainment
See the full line-up on our brands page.
Quick facts
| Brand | Dastaan – Barbers & Beyond |
| Category | Men’s grooming |
| Other UAE location | Dubai Mall, Zabeel expansion |
| Destination | Le Meryeme Mall – The Villa |
| Location | Wadi Al Safa 5, The Villa, DubaiLand, Dubai |
| Offering | Barbering and own-brand hair, beard, skincare and fragrance products |
| Status | Opening with the mall |
Interested in joining Le Meryeme Mall – The Villa? Enquire about leasing.
